Exam L5M9 Topic 1 Question 68 Discussion

Actual exam question for CIPS's L5M9 exam
Question #: 68
Topic #: 1

A company should aim to achieve all its performance objectives at the same time to ensure success. Is this TRUE?

A. yes- a company should focus on all criteria at each stage of the product lifecycle B. yes- focusing on all objectives simultaneously is the only way to achieve a higher profit and market share C. no- companies should set performance criteria each month and this may change depending on market conditions D. no- companies should select which objectives should take precedent over others depending on the focus of the organisation at that time

Suggested Answer: D Vote an answer

4 is the correct answer. This is taken from the part of the study guide called 'Performance Objective Trade Offs' on p.41. It says that 'trying to achieve all objectives simultaneously will only lead to confusion and failure'. Personally I think that's a bit melo-dramatic for a study guide but the premise is right- depending on how sales are going, what your competitors are doing and other market factors, objectives may change and you'll need to prioritise some over others. Trying to do too much at the same time is never a good idea. Option 3 is incorrect because you shouldn't set objectives monthlythat's too frequent- you won't have chance to meet the objectives before they change again.

by Mandel at Oct 27, 2026, 12:58 PM

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