Free MCAE-Con-201 Questions for Salesforce MCAE-Con-201 Exam

Question #1

LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

B. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

C. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

D. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

Discussion 0

Correct Answer: A Vote an answer

Question #2

It is recommended that Email Preference Center should use more than one page level depth

A. False

B. True

Discussion 0

Correct Answer: A Vote an answer

Question #3

Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A. No limits at all

B. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB

C. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB

D. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

Discussion 0

Correct Answer: D Vote an answer

Question #4

How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

B. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

D. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Discussion 0

Correct Answer: C Vote an answer

Question #5

LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Delete all data from the Sandbox org

B. Rename the Salesforce connector for the Sandbox org

C. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments

D. Unverified and delete the Salesforce connector for the Sandbox org

E. Create a new Salesforce Connector for the Production org

Discussion 0

Correct Answer: C,D,E Vote an answer

Question #6

LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.
What approach should the Marketing team use to resolve this?

A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages
> put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

B. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

C. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list
> set the list as the recipient list of an engagement program

D. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

Discussion 0

Correct Answer: D Vote an answer

Question #7

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send the least targeted content first, followed by more targeted content

B. Send five emails exactly seven days apart, without any following steps

C. Send emails using dynamic content based on prospect account fields

D. Send highly targeted content first, followed by less targeted content

Discussion 0

Correct Answer: C Vote an answer

Question #8

What is true about A/B testing? [Choose two answers]

A. It is recommended to test at least 5 different elements in your A/B tests.

B. You can disable A/B testing before and after email sent.

C. When you turn off A/B testing you will have to choose which version to keep.

D. You can only do A/B testing on list emails.

Discussion 0

Correct Answer: C,D Vote an answer

Question #9

LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A. The administrator does not have folder permissions to the Engagement Program.

B. The administrator does not have folder permissions to the email template folder.

C. The administrator has not published the Email Template from a draft.

D. The administrator has not selected a sender for the Email Template.

Discussion 0

Correct Answer: C Vote an answer

Question #10

Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.

B. Import and merge existing records from all systems to Salesforce

C. Import and merge existing records from all systems to Marketing Cloud Account Engagement

D. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

Discussion 0

Correct Answer: B Vote an answer

Question #11

Select three available Marketing Cloud Account Engagement Editions

A. Marketing Cloud Account Engagement Growth

B. Marketing Cloud Account Engagement Ultimate

C. Marketing Cloud Account Engagement Advanced

D. Marketing Cloud Account Engagement Plus

E. Marketing Cloud Account Engagement Standard

F. Marketing Cloud Account Engagement Professional

Discussion 0

Correct Answer: A,C,D Vote an answer

Free MCAE-Con-201 Questions for Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Exam as PDF & Practice Test Engine

Download Free Salesforce MCAE-Con-201 Demo