Free MC-201 Questions for Salesforce MC-201 Exam

Question #1

Which two Facebook accounts can be posted to using the Marketing Cloud Account Engagement Facebook connector? (Choose two answers.)

A. Video Pages

B. Personal Pages

C. Company Pages

D. Linked Instagram Pages

Discussion 0

Correct Answer: B,C Vote an answer

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Question #2

A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:
* Score greater than 100
* Grade greater than a B
* Has completed a form on any landing page
* Has a "Product of Interest" field value of either A or B
What automation tool could be used to assign the prospects?

A. A segmentation rule with the groups

B. Completion actions on each landing page

C. Completion actions on each Form

D. An automation rule with rule groups

Discussion 0

Correct Answer: D Vote an answer

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Question #3

A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

A. 3,500

B. 2,500

C. 3,000

D. 4,000

Discussion 0

Correct Answer: C Vote an answer

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Question #4

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?

A. A new Account will be created.

B. No new record will be created.

C. A new prospect record will be created.

D. A new visitor record will be created.

Discussion 0

Correct Answer: B Vote an answer

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Question #5

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.
How does the marketer satisfy this request?

A. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.

B. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

C. The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

D. The marketer archives the prospect, but cannot permanently delete their data.

Discussion 0

Correct Answer: C Vote an answer

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Question #6

What does the Data.com connector allow you to do?

A. Quickly jump into the Data.com results for a prospect or their company

B. Connect with your meeting software

C. Sync all your prospects to Salesforce

Discussion 0

Correct Answer: A Vote an answer

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Question #7

What is the difference between a visitor and a prospect?

A. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

B. A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.

C. A prospect has an identified email address, while a visitor does not have an identified email address.

D. A prospect has an assigned user, while a visitor does not have an assigned user.

Discussion 0

Correct Answer: C Vote an answer

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Question #8

Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Marketing Cloud Account Engagement E . Visitors access your company website

A. C B A D E

B. E C B A D

C. A D E C B

D. E B A D C

Discussion 0

Correct Answer: B Vote an answer

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Question #9

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?

A. Edit the email template and choose the appropriate list

B. Edit the email template to make it available for "List Emails"

C. Edit the list to be available for "Email Templates"

D. Edit the list to be available for "Email Sanding"

Discussion 0

Correct Answer: B Vote an answer

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Question #10

A user needs to be able to import and export lists. What user role do you give them?

A. Sales Manager

B. None of the above

C. Sales

D. Marketing

Discussion 0

Correct Answer: D Vote an answer

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Question #11

Completion actions only affect prospects not visitors?

A. False

B. True

Discussion 0

Correct Answer: B Vote an answer

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Question #12

What does the Google Analytics connector allow Marketing Cloud Account Engagement to do?

A. Sync prospects with Google AdWords.

B. Send emails to prospects from Gmail.

C. Update the conversion field in Google Analytics.

D. Append UTM parameters to a prospect record.

Discussion 0

Correct Answer: D Vote an answer

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Question #13

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?

A. Unique Submissions

B. Total Submissions

C. Total clicks

D. Conversions

Discussion 0

Correct Answer: A Vote an answer

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Question #14

What is a behavior of conditional completion actions?

A. Both standard and conditional completion actions can be used on the same asset.

B. Only one conditional group can be added per asset.

C. Conditional actions only execute the first time the prospect who matches the criteria takes the action.

D. Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group.

Discussion 0

Correct Answer: A Vote an answer

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Question #15

Does an automation rule ever match a prospect more than once?

A. Yes, automation rules run every time.

B. No, an automation rule will only affect a prospect one time

Discussion 0

Correct Answer: B Vote an answer

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Free MC-201 Questions for Salesforce Certified Marketing Cloud Account Engagement Specialist MC-201 Exam as PDF & Practice Test Engine

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