Salesforce AP-216 Exam Information and Actual Questions

  • Exam Code/Number: AP-216
  • Exam Name/Title: Marketing Cloud Personalization Accredited Professional
  • Certification Provider: Salesforce
  • Corresponding Certification: Accredited Professional
  • Exam Questions: 122
  • Updated On: Aug 05, 2026

AP-216
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Salesforce
AP-216 Exam
Marketing Cloud Personalization Accredited Professional

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All the information you need to pass Salesforce Marketing Cloud Personalization Accredited Professional AP-216 exam and free practice exam verified by ExamDiscuss exam experts.

Salesforce AP-216 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Personalization Accredited Professional
Exam Number:AP-216
Available Languages:English
Exam Price:USD 150
Real Exam Qty:50-55
Related Certifications:Salesforce Accredited Professional
Exam Duration:75 minutes
Exam Format:Multiple choice, Multiple select, Scenario-based questions
Passing Score:70%
Certificate Validity Period:2 years
Recommended Training:Marketing Cloud Personalization Fundamentals
Exam Registration:Salesforce Certification Portal
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Sample Questions:Salesforce AP-216 Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-personalization

Salesforce AP-216 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Activation18%- Mobile and server-side campaigns
- Campaign creation and execution
- Open-time email campaigns
- Campaign optimization and measurement
- A/B testing setup and analysis
Topic 2: Einstein Capabilities10%- Einstein recipes overview and usage
- Ingredients configuration and application
Topic 3: Segmentation18%- Segment export and integration with Journey Builder
- Segment rules, filters and goals configuration
- Segment performance reporting and analytics
- Segment creation and management
Topic 4: Sitemap18%- Content zones configuration
- Catalog and page mapping
- Unified customer profile building
- Web SDK implementation
- Sitemap design and best practices
Topic 5: Setup & Administration6%- Identity system configuration
- Platform configuration and setup procedures
- User attributes management
Topic 6: Solution Overview16%- Real-time interaction management use cases
- Definition and business value of Marketing Cloud Personalization
- Product terminology and core implementation components
Topic 7: Data Integration14%- ETL feed system implementation
- Data flow management within and outside the platform
- Salesforce Connector integration
- Event API usage and configuration


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