MCC-201
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Salesforce
MCC-201 Exam
Marketing Cloud Connect Essentials
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Salesforce MCC-201 Certification Exam will cover various topics related to the integration between Salesforce Marketing Cloud and Salesforce CRM. MCC-201 exam will test the candidate's knowledge of the different types of data that can be synchronized, including contacts, leads, campaigns, and custom objects. MCC-201 exam will also assess the candidate's understanding of the different synchronization options available in Marketing Cloud Connect, such as bi-directional and one-way synchronization.
The Salesforce MCC-201 exam covers a wide range of topics, including the setup and configuration of Marketing Cloud Connect, the synchronization of data between Sales Cloud and Marketing Cloud, the creation and management of marketing lists and campaigns, and the use of marketing automation tools like Journey Builder and Automation Studio. Candidates are also expected to have a good understanding of the Salesforce data model and the Sales Cloud objects that are involved in the integration.
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| Topic 1 | - Personalized Digital Marketing: This section of the exam measures the skills of a Digital Marketing Manager and covers how to create tailored messaging using CRM data from Salesforce. It includes hands-on tasks such as building personalized emails in Content Builder, testing messages, sending them to various recipient types, and automating delivery through tools like Triggered Emails, Automation Studio, and Journey Builder. It also requires knowledge of how email sending works and how subscriber statuses affect delivery and engagement.
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| Topic 2 | - Journey Builder: This section of the exam measures skills of a Journey Optimization Strategist and covers creating and managing customer journeys using Sales and Service Cloud activities. Candidates are expected to know how to track marketing interactions, automate reports, and view insights both within Marketing Cloud and Salesforce. The section also includes building dashboards to visualize performance and engagement metrics across campaigns.
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| Topic 3 | - Marketing Cloud Connect: This section of the exam measures skills of a CRM Integration Analyst and covers the essentials of Marketing Cloud Connect and the different ways Salesforce clouds can be linked. It explores how Marketing Cloud integrates with Sales and Service Clouds, ensuring that marketing and CRM data work seamlessly together to drive unified experiences.
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