Salesforce MC-201 Exam Information and Actual Questions

  • Exam Code/Number: MC-201
  • Exam Name/Title: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Certification Provider: Salesforce
  • Corresponding Certification: Salesforce Marketers
  • Exam Questions: 306
  • Updated On: Sep 02, 2026

MC-201
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Salesforce
MC-201 Exam
Salesforce Certified Marketing Cloud Account Engagement Specialist

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Salesforce MC-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Specialist (Pardot Specialist)
Exam Number:MC-201
Exam Duration:90 minutes
Passing Score:72%
Real Exam Qty:60 scored questions + up to 5 unscored questions
Exam Price:$200 USD
Available Languages:Japanese, Italian, English, German, French, Spanish
Related Certifications:Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Format:Multiple select, Multiple choice, Scenario-based questions
Certificate Validity Period:Maintained (Salesforce certification maintenance required annually via Trailhead modules)
Recommended Training:Salesforce Trailhead Account Engagement Modules
Account Engagement Specialist Exam Guide
Exam Registration:Webassessor Exam Scheduling
Salesforce Certification Registration
Sample Questions:Salesforce MC-201 Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:No strict prerequisite (Salesforce Admin knowledge recommended)
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Account Engagement Fundamentals- Platform Overview & Terminology
  • 1. Lifecycle and engagement model
    • 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
      Topic 2: Data Management & Integration- Automation Data Handling
      • 1. Importing/exporting prospect data
        • 2. Custom fields and segmentation logic
          - Salesforce CRM Sync
          • 1. Data quality and deduplication
            • 2. Field mapping and sync behavior
              Topic 3: Reporting & Analytics- Engagement Metrics
              • 1. Campaign reporting and ROI analysis
                • 2. Email performance tracking
                  - B2B Marketing Analytics
                  • 1. Dashboards and insights interpretation
                    Topic 4: Lead Generation & Management- Prospect Management
                    • 1. Lifecycle management and nurturing
                      • 2. Segmentation lists and dynamic lists
                        - Forms & Landing Pages
                        • 1. Form handlers and conversion tracking
                          • 2. Landing page creation and optimization
                            Topic 5: Marketing Automation- Scoring & Grading
                            • 1. Scoring models configuration
                              • 2. Grading profiles and qualification rules
                                - Engagement Studio
                                • 1. Automation rules and drip programs
                                  • 2. Nurture campaign design
                                    Topic 6: Administration & Governance- User Management
                                    • 1. Roles, permissions, and access control
                                      - System Configuration
                                      • 1. Account Engagement settings and integrations


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