Salesforce EEB101 Exam Information and Actual Questions

  • Exam Code/Number: EEB101
  • Exam Name/Title: Salesforce Email Essentials (EEB101) Exam
  • Certification Provider: Salesforce
  • Corresponding Certification: Salesforce Certification
  • Exam Questions: 290
  • Updated On: Jul 10, 2026

EEB101
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EEB101 Exam
Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Email Essentials (EEB101)
Exam Number:EEB101
Available Languages:English
Exam Format:Instructor-Led Training, Hands-On Labs, Practical Exercises
Exam Duration:1440-1680
Related Certifications:Salesforce Certified Marketing Cloud Email Specialist
EML101 - Content Builder Essentials for the Digital Marketer
Sample Questions:Salesforce EEB101 Sample Questions
Exam Way:This is a Salesforce instructor-led training course rather than a certification exam. Available in classroom, virtual instructor-led, and partner-delivered formats.
Pre Condition:No prerequisites required. Designed for email marketers who manage the email channel within Salesforce Marketing Cloud.
Official Syllabus URL:https://trailheadacademy.salesforce.com

Salesforce EEB101 Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation- Marketing Automation
  • 1. Email Drip Campaigns
  • 2. Automation Studio
  • 3. Triggered Email Sends
  • 4. Data Import Automation
  • 5. Journey Builder Welcome Series
Topic 2: Templates and Email Creation- Template Management
  • 1. Template Types
  • 2. Locked Content Templates
  • 3. Content Area Configuration
- Email Development
  • 1. Create Emails from Templates
  • 2. Button Content Blocks
  • 3. Content Block Configuration
Topic 3: Testing and Validation- Quality Assurance
  • 1. Approval Processes
  • 2. Preview and Test Send
  • 3. Validation Tools
  • 4. Content Detective
Topic 4: Data- Subscriber Data Management
  • 1. Subscriber Concepts
  • 2. Profile and Subscription Centers
  • 3. Data Overview
- Lists and Data Extensions
  • 1. Create and Manage Lists
  • 2. Sendable and Non-Sendable Data Extensions
  • 3. Contact Builder Overview
  • 4. Create Attributes
  • 5. Import Data into Data Extensions
Topic 5: Sending- Email Delivery
  • 1. Send Flow
  • 2. User-Initiated Sends
  • 3. A/B Testing
  • 4. Bounce Mail Management
  • 5. Unsubscribe Management
Topic 6: Content- Content Builder
  • 1. Asset Management
  • 2. AMPscript Fundamentals
  • 3. Personalization Strings
  • 4. Content Blocks
  • 5. Content Builder Overview
  • 6. Dynamic Content
  • 7. Static Content Creation
Topic 7: Analysis and Reporting- Performance Measurement
  • 1. Automated Reporting
  • 2. Standard Reports
  • 3. Tracking Data
Topic 8: Segmentation- Audience Segmentation
  • 1. Drag-and-Drop Segmentation
  • 2. Query-Based Segmentation
  • 3. Behavioral Segmentation

Salesforce EEB101 certification exam covers a range of topics, including email design and development, subscriber data management, email content creation, email automation, and email analytics. Individuals who pass the exam demonstrate their proficiency in using Salesforce Marketing Cloud to create, deploy, and measure the success of email campaigns. They also gain a deep understanding of email marketing best practices and how to leverage them to drive business outcomes.

Reference: https://trailhead.salesforce.com/en/academy/classes/eeb101-essentials-for-marketing-cloud-email-marketers/

Salesforce EEB101 exam is a multiple-choice exam that consists of 60 questions that must be completed within 90 minutes. EEB101 exam covers various topics related to email marketing, including designing effective email campaigns, creating personalized email templates, managing email subscriber lists, and analyzing email campaign performance. EEB101 exam is suitable for individuals with experience in email marketing and knowledge of the Salesforce platform.



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