Salesforce AP-214 Exam Information and Actual Questions

  • Exam Code/Number: AP-214
  • Exam Name/Title: Marketing Cloud Advanced Cross Channel Accredited Professional
  • Certification Provider: Salesforce
  • Corresponding Certification: Accredited Professional
  • Exam Questions: 102
  • Updated On: Jul 13, 2026

AP-214
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Salesforce
AP-214 Exam
Marketing Cloud Advanced Cross Channel Accredited Professional

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All the information you need to pass Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional AP-214 exam and free practice exam verified by ExamDiscuss exam experts.

Salesforce AP-214 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Number:AP-214
Real Exam Qty:40-45
Related Certifications:Marketing Cloud Accredited Professional
Marketing Cloud Email Specialist
Available Languages:English
Exam Duration:60 minutes
Passing Score:67%
Exam Price:USD 150
Exam Format:Multiple Choice, Multiple Select
Certificate Validity Period:2 years
Sample Questions:Salesforce AP-214 Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:Recommended: 6+ months of hands-on experience with Salesforce Marketing Cloud, familiarity with cross-channel marketing concepts
Official Syllabus URL:https://trailheadacademy.salesforce.com/certificate/exam-mc-advanced-cross-channel-ap---AP-214

Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Interaction Studio8%- Real-time interaction management
- Personalization and decisioning capabilities
- Integration with other Marketing Cloud modules
Ad Studio12%- Audience targeting and segmentation
- Integration with advertising platforms
- Campaign management and optimization
Triggers7%- Data extension and trigger management
- SOAP and REST API triggers
- Event-driven automation
Einstein for Marketing Cloud23%- AI-powered personalization and prediction
- Einstein Engagement Scoring
- Einstein Copy Insights
- Send Time Optimization
- Einstein Engagement Frequency
Social Studio10%- Social media publishing and engagement
- Social analytics and reporting
- Content management and moderation
Mobile (SMS/Push)13%- Mobile Studio configuration and usage
- GroupConnect and WhatsApp integration
- MobilePush tools and functionalities
- MobileConnect features and capabilities
Journey Orchestration25%- Reporting and performance analysis
- Entry sources and audience evaluation
- Journey design and best practices
- Activities and decision splits
- Comparison between Datorama and Google Analytics


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