Exam Marketing-Cloud-Administrator Topic 3 Question 100 Discussion

Actual exam question for Salesforce's Marketing-Cloud-Administrator exam
Question #: 100
Topic #: 3
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

Suggested Answer: D Vote an answer

The reason why the total contact count of 500,000 is less than the summed total of email subscribers, synchronized contacts, and mobile subscribers is D. There are overlapping contacts in each of the channels.
This overlap occurs when the same contact is counted across different channels (e.g., a contact might be both an email subscriber and a mobile subscriber), thus leading to a lower total contact count when duplicates are not counted more than once.

by Noah at Nov 12, 2025, 10:52 PM

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