Exam P_SAPEA_2023 Topic 3 Question 25 Discussion
Actual exam question for SAP's P_SAPEA_2023 exam
Question #: 25
Topic #: 3
Question #: 25
Topic #: 3
Tho Wanderlust CIO wants to focus loss on marketing strategy and planning, to instead prioritize marketing implement goals in mind to enhance number of leads generated:
* Run effective and highly visible campaigns (for example. on social media)
* Increase cross selling opportunities through online recommendation
AS the Chief Enterprise Architect Of Wanderlust. assisted by the SAP Enterprise Architects, you have been trying to re goals with the Business Process Modules, Segments and Activities in the Lead to Cash B2C Business Process Varia Business Architecture content repository (see graphic below).
What are relevant combinations Of business activities and goals based on the graphic below?
Note: There are 2 correct answers to this question.
See the Image
* Run effective and highly visible campaigns (for example. on social media)
* Increase cross selling opportunities through online recommendation
AS the Chief Enterprise Architect Of Wanderlust. assisted by the SAP Enterprise Architects, you have been trying to re goals with the Business Process Modules, Segments and Activities in the Lead to Cash B2C Business Process Varia Business Architecture content repository (see graphic below).
What are relevant combinations Of business activities and goals based on the graphic below?
Note: There are 2 correct answers to this question.
See the Image
Suggested Answer: B,C Vote an answer
Explanation
Analyse and respond to customer insight is a business activity that is related to the Customer Insight segment of the Lead to Cash B2C Business Process Variant. This business activity can help Wanderlust to identify opportunities to increase cross selling through online recommendations.
Implement promotional activities is a business activity that is related to the Promotion segment of the Lead to Cash B2C Business Process Variant. This business activity can help Wanderlust to run effective and highly visible campaigns on social media.
The other two options, Develop market strategy and Design and mange a customer loyalty program, are not as relevant to the goals that Wanderlust is trying to achieve.
Develop market strategy is a business activity that is related to the Marketing Strategy segment of the Lead to Cash B2C Business Process Variant. This business activity is more focused on the overall marketing strategy of Wanderlust, rather than the specific goals of increasing cross selling or running effective campaigns.
Design and mange a customer loyalty program is a business activity that is related to the Customer Relationship Management segment of the Lead to Cash B2C Business Process Variant. This business activity is more focused on building long-term relationships with customers, rather than the specific goals of increasing cross selling or running effective campaigns.
Therefore, the best course of action is to focus on the Analyse and respond to customer insight and Implement promotional activities business activities in order to achieve Wanderlust's goals of increasing cross selling and running effective campaigns.
Analyse and respond to customer insight is a business activity that is related to the Customer Insight segment of the Lead to Cash B2C Business Process Variant. This business activity can help Wanderlust to identify opportunities to increase cross selling through online recommendations.
Implement promotional activities is a business activity that is related to the Promotion segment of the Lead to Cash B2C Business Process Variant. This business activity can help Wanderlust to run effective and highly visible campaigns on social media.
The other two options, Develop market strategy and Design and mange a customer loyalty program, are not as relevant to the goals that Wanderlust is trying to achieve.
Develop market strategy is a business activity that is related to the Marketing Strategy segment of the Lead to Cash B2C Business Process Variant. This business activity is more focused on the overall marketing strategy of Wanderlust, rather than the specific goals of increasing cross selling or running effective campaigns.
Design and mange a customer loyalty program is a business activity that is related to the Customer Relationship Management segment of the Lead to Cash B2C Business Process Variant. This business activity is more focused on building long-term relationships with customers, rather than the specific goals of increasing cross selling or running effective campaigns.
Therefore, the best course of action is to focus on the Analyse and respond to customer insight and Implement promotional activities business activities in order to achieve Wanderlust's goals of increasing cross selling and running effective campaigns.
by Marlon at Aug 01, 2024, 02:57 AM
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