Pegasystems PEGAPCMC80V1_2019 Exam Information and Actual Questions

  • Exam Code/Number: PEGAPCMC80V1_2019
  • Exam Name/Title: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Certification Provider: Pegasystems
  • Corresponding Certification: Pegasystems Certification

PEGAPCMC80V1_2019
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Pegasystems
PEGAPCMC80V1_2019 Exam
Pega Certified Marketing Consultant (PCMC) 80V1 2019

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The PEGAPCMC80V1_2019 certification exam covers a range of topics related to Pega Marketing, including campaign strategy and design, audience segmentation and targeting, offer management, and reporting and analysis. Candidates are expected to have a strong understanding of the Pega Marketing platform and how to use its features and functionalities to create successful marketing campaigns.

Pegasystems PEGAPCMC80V1_2019 Exam Overview:

Certification Vendor:Pegasystems
Exam Name:Pega Certified Marketing Consultant (PCMC) 80V1 2019
Exam Number:PEGAPCMC80V1_2019
Related Certifications:Pega Certified System Architect (PCSA)
Pega Customer Decision Hub
Exam Format:Multiple choice
Available Languages:English
Recommended Training:Pega Training Overview
Pega Academy
Exam Registration:Pearson VUE Pega Exams
Pega Certification Portal
Exam Way:Online proctored or test center delivery (typically via Pearson VUE)
Pre Condition:Recommended knowledge of Pega Platform and customer decisioning concepts (PCSA or equivalent experience is often suggested)
Official Syllabus URL:https://www.pega.com

The PCMC 80V1 2019 exam is a rigorous and challenging certification that requires both theoretical knowledge and practical experience. It is designed to test the candidate’s ability to design and implement marketing solutions that meet the needs of their clients or organization. Passing the exam demonstrates a high level of expertise in Pega’s marketing technology and can help marketing professionals advance their careers by opening up new opportunities for them.

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Topic 1: Customer Data and Segmentation- Data integration concepts
  • 1. Customer profile management
    • 2. Data flows into decisioning engine
      - Segmentation techniques
      • 1. Propensity and scoring models usage
        • 2. Real-time vs batch segmentation
          Topic 2: Pega Customer Decision Hub Overview- Next-Best-Action (NBA) Framework
          • 1. Engagement policies and strategies
            • 2. Action prioritization and arbitration
              - Real-Time Customer Decisioning
              • 1. Event-driven decisioning concepts
                • 2. Interaction history and context data usage
                  Topic 3: Pega Marketing Campaign Management- Campaign design and execution
                  • 1. Campaign lifecycle management
                    • 2. Audience segmentation and targeting
                      - Offer and treatment management
                      • 1. Eligibility and suitability rules
                        • 2. Offer creation and governance
                          Topic 4: Reporting and Analytics- Campaign performance measurement
                          • 1. KPIs and metrics tracking
                            • 2. Optimization of customer interactions


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