PEGACPMC74V1
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Pegasystems
PEGACPMC74V1 Exam
Certified Pega Marketing Consultant (CPMC) 74V1
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| Topic | Details |
|---|
| Topic 1 | - Designing A Strategy For Multi-Channel Customer Engagement
- Measure Marketing Effectiveness Using Control Groups
|
| Topic 2 | - Getting Started With Pega Marketing
- The Importance Of Propositions
- Adaptive Outbound Marketing
|
| Topic 3 | - Designing An Offer For Multi-Channel Customer Engagement
- Marketing Driven By Real-Time Events
|
| Topic 4 | - Marketing With Traditional Outbound Campaigns
- Designing An Offer For Email Customer Engagement
|
| Topic 5 | - Running Simulations To Test Offer Distribution
- Learning From Historical Interactions
|
| Topic 6 | - Predicting Customer Behavior
- Complying With Contact Policies
- From Marketing To Fulfillment
|
| Topic 7 | - Optimizing The Customer Value In The Call-Center
- Identifying An Audience For Outbound Customer Engagement
|
