Free 1z1-477 Questions for Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1z1-477 Exam as PDF & Practice Test Engine

Exam Code/Number: 1z1-477
Exam Name/Title: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Cloud Solutions

Exam Questions: 72
Updated On: May 26, 2026

Question #1

You need to set up a program to enable an enactment to follow down one of two paths in a program based on a criteria match which determines what branch to follow down. You dragged the Allocation Switch onto the canvas, but it is not allowing you enter conditions.
What should you have used?

A. Entry Tracking Variable

B. Stage Gate

C. Timer Event

D. Data Switch

E. Conditional Branchlet

Discussion 0

Correct Answer: D Vote an answer

Question #2

You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

A. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.

C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.

D. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.

E. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

Discussion 0

Correct Answer: B Vote an answer

Question #3

A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to both email campaigns.

B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

C. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

Discussion 0

Correct Answer: B Vote an answer

Question #4

You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">

B. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

C. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">

D. <document="${//all content/. . /acme_marquee.htm}">

Discussion 0

Correct Answer: A Vote an answer

Question #5

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level.
The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

A. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0

B. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.

C. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to
1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3:
AMT_PURCHASES Greater than or equal to 3000

D. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.

Discussion 0

Correct Answer: D Vote an answer

Question #6

While configuring the import of a PET table, you need to match new records to existing records for the data merge.
Which two profile fields are options to configure the import to match existing records? (Choose two.)

A. PET_ID_

B. ADDRESS_

C. CUSTOMER_ID_

D. EMAIL_ADDRESS_

Discussion 0

Correct Answer: C,D Vote an answer

Question #7

Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?

A. You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.

B. All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.

C. You can only modify profile lists used for mobile campaigns through Connect uploads.

D. You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.

Discussion 0

Correct Answer: A Vote an answer

Question #8

You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A. Navigate to the Workbook and click the Version Test button.

B. Navigate to the Workbook and click the EMD button.

C. Navigate to the Workbook and click the Validate button.

D. Navigate to the Version Test screen and click the Workbook button.

Discussion 0

Correct Answer: A Vote an answer

Free 1z1-477 Questions for Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1z1-477 Exam as PDF & Practice Test Engine

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