Free MCE Questions for Marketo Certified Expert MCE Exam as PDF & Practice Test Engine

Exam Code/Number: MCE
Exam Name/Title: Marketo Certified Expert Exam
Certification Provider: Marketo
Corresponding Certification: Marketo Certified Expert

Exam Questions: 77
Updated On: Jun 25, 2026

Question #1

Which type of email can be sent without an unsubscribe link at the bottom?

A. An ongoing nurture for prospects

B. A trade show invitation for past attendees

C. A monthly newsletter for clients

D. An autoresponder for a webinar registration

Discussion 0

Correct Answer: D Vote an answer

Question #2

How is Marketo different from an email service provider (ESP)?

A. Marketo can score and nurture leads; an ESP can send multi-step campaigns and track open and click rates.

B. Marketo can dedupe data and nurture leads; an ESP can host landing pages and provide email open rates.

C. Marketo has the ability to send personalized emails and monitor website actions; an ESP can send email blasts and score leads.

D. Marketo can measure the impact of marketing initiatives on revenue; an ESP can track open and click rates.

Discussion 0

Correct Answer: C Vote an answer

Question #3

By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations.
What is an incorrect use of tokens in this situation?

A. System token for the Unsubscribe Link

B. My token for a lead's Company Name

C. System token for the Web View Link

D. Lead token for a Custom Field value

Discussion 0

Correct Answer: A Vote an answer

Question #4

In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:

Which logic will apply for a lead to qualify for this Smart Campaign?

A. The lead must fill out the selected form, or visit the selected web page, or have an industry of
"Marketing".

B. The lead must have an industry of "Marketing" or both fill out the selected form and visit the selected web page.

C. The lead must have an industry of "Marketing" and either fill out the selected form or visit the selected web page.

D. The lead must fill out the selected form, and visit the selected web page, and have an industry of
"Marketing".

Discussion 0

Correct Answer: B Vote an answer

Question #5

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?

A. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

B. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.

C. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.

D. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.

Discussion 0

Correct Answer: A Vote an answer

Question #6

A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?

A. Send the lead an alert

B. Update lead acquisition program

C. Marketing suspend the lead

D. Update lead status

Discussion 0

Correct Answer: D Vote an answer

Question #7

A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?

A. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"

B. Create a Landing Page Performance Report

C. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"

D. Create a form submission list in the Design Studio

Discussion 0

Correct Answer: C Vote an answer

Question #8

An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high.
Where can the scores be adjusted?

A. My Tokens

B. Setup

C. Email Script

D. Smart List

Discussion 0

Correct Answer: B Vote an answer

Free MCE Questions for Marketo Certified Expert MCE Exam as PDF & Practice Test Engine

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