Exam CIPP-E Topic 2 Question 184 Discussion

Actual exam question for IAPP's CIPP-E exam
Question #: 184
Topic #: 2
Which of the following is an example of direct marketing that would be subject to European data protection laws?

Suggested Answer: D Vote an answer

According to the definition of direct marketing in the context of data protection law, it is personal data processed to communicate a marketing or advertising message. This includes messages from commercial organisations, as well as from charities and political organisations. Therefore, option D is an example of direct marketing that would be subject to European data protection laws, as it involves sending a marketing message by SMS to an individual. The other options are not examples of direct marketing, as they do not involve marketing or advertising messages, but rather information or service messages that are not intended to promote any product or service. References:
* [IAPP article on direct marketing (EU specific)]
* Lexology article on direct marketing requirements under the GDPR

by Pamela at Aug 18, 2026, 08:35 AM

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