Free 410-101 Questions for Facebook 410-101 Exam

Question #1

What tools can you use to determine if Facebook Pixel is detecting your event conversions?
(Select all that apply)
Choose ALL answers that apply.

A. Business Manager' Pixel Data Source

B. Facebook Analytics Tools

C. Facebook Custom Audiences

D. Facebook pixel helper

Discussion 0

Correct Answer: A,B,D Vote an answer

Question #2

What are all the different aspects of a campaign you can change at the ad set level? (Select all that apply) Choose ALL answers that apply.

A. Ad Type

B. Image

C. Dynamic Creative

D. Offer

E. Placement

F. Audience

Discussion 0

Correct Answer: C,D,E,F Vote an answer

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Question #3

What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A. Block certain categories in your Ads Manager.

B. Change your core audience's interests to exclude certain content categories.

C. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

D. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.

Discussion 0

Correct Answer: A,C,D Vote an answer

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Question #4

You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.

A. $7,000 lifetime budget with accelerated delivery.

B. $28,000 lifetime budget with standard delivery.

C. $28,000 lifetime budget with accelerated delivery.

D. $4,000 lifetime budget with standard delivery.

Discussion 0

Correct Answer: A Vote an answer

Question #5

What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A. With direct marketing, Facebook tries to minimize website conversions.

B. With brand marketing, Facebook tries to maximize impressions, reach and frequency.

C. With direct marketing, Facebook tries to maximize mobile app installs.

D. With brand marketing, Facebook tries to maximize conversions.

E. Brand marketing is for top of the funnel marketing.

F. Direct Response is for top of the funnel marketing.

Discussion 0

Correct Answer: E Vote an answer

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Question #6

You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

B. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.

C. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.

D. You should add them as administrators of your Business Manager in order to manage your digital assets.

Discussion 0

Correct Answer: C Vote an answer

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Question #7

What are some advantages of a statistical attribution model versus a rules-based attribution model?
Choose only ONE best answer.

A. Use algorithms to determine credit for each touchpoint in the user flow.

B. Are cookie based model that is more effective in measuring your marketing campaigns.

C. You select where along the path you want to assign credit for the conversion.

D. Credits one touchpoint according to a specific rule.

Discussion 0

Correct Answer: A Vote an answer

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Question #8

You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A. Go to your Business Manager and associated your pixel with the Product Catalog.

B. You need to run dynamic ads for the pixel to detect your Product Catalog

C. Install the Facebook pixel helper and make sure your pixel is detected

D. Go to the Product Catalog Preference API and troubleshoot your pixel

E. Create a new Facebook pixel and install the new pixel on your site

Discussion 0

Correct Answer: A,C,D Vote an answer

Question #9

Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A. CPM

B. Brand Lift

C. Frequency

D. CPC

E. Reach

Discussion 0

Correct Answer: A,B,C,E Vote an answer

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Question #10

Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A. Select reach objective to optimize delivery.

B. Select video views objective in order to run on both placements.

C. Shorten the video length to 20 seconds in order to run on both placements.

D. Make sure video has sound

E. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.

F. Shorten the video length to 15 seconds in order to run both placements.

Discussion 0

Correct Answer: B,D,E,F Vote an answer

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Question #11

You need to build a new lookalike audience to increase market share for a GCP brand. They would like to increase their budget by 3x and maximize reach to expand their current video campaign as +30,000 people have seen the video promotion.
How do you build this audience?
Choose only ONE best answer.

A. You build a video engagement audience with a scale of 1.

B. You build a video engagement audience with a scale of 4.

C. You build a video engagement audience with a scale of 10.

D. You build a website pixel audience with a scale of 10.

E. You build a fan page engagement audience with scale of 10.

Discussion 0

Correct Answer: C Vote an answer

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Question #12

Your client wants you to build three new audiences based on their current digital assets. They currently have a Fan Page, Website with no pixel, Customer Database, Email Database, and Core/Saved Audiences.
They've just learned about Similar Audiences, so would like you to build three new similar audiences to use as seed audiences.
Which digital assets can be used as seed audiences for this task?
Select all that apply.
Choose ALL answers that apply.

A. Customer Database

B. Saved/Core Audiences

C. Fan Page

D. Email Database

E. Website with no pixel

Discussion 0

Correct Answer: A,C,D Vote an answer

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Question #13

You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A. Tag influencers in the video.

B. Add thumbnail image with less than 20% text

C. Reduce video length to 1 minute.

D. Change video so that it does not require sound in the beginning

E. Take off subtitles

Discussion 0

Correct Answer: A,B,D Vote an answer

Question #14

What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.

A. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.

B. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.

C. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.

D. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.

Discussion 0

Correct Answer: B Vote an answer

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