Exam L4M5 Topic 10 Question 249 Discussion

Actual exam question for CIPS's L4M5 exam
Question #: 249
Topic #: 10
The bargaining power of buyers is likely to be high in relation to suppliers in which of the following situations?

Suggested Answer: D Vote an answer

The bargaining power of buyers increases when the buyer is large relative to the supplier. A large buyer can leverage its size to negotiate more favorable terms due to its significant impact on the supplier's business.
CIPS notes that a buyer's size and purchasing volume are key factors that enhance its negotiating power in buyer-supplier relationships.

by Nigel at Jan 15, 2026, 10:04 PM

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