Exam E1 Topic 1 Question 231 Discussion

Actual exam question for CIMA's E1 exam
Question #: 231
Topic #: 1
Company P is a recruitment agency specialising in placing accountancy and legal personnel in employment. A large part of the role of the agency is to meet the prospective individuals in order to ensure they are placed in the most appropriate roles.
Which THREE elements of the marketing mix relate specifically to the type of business described, to a greater extent than would apply to a manufacturing company?

Suggested Answer: A,B,D Vote an answer

by Nathaniel at Sep 29, 2025, 10:17 AM

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