AD0-E559
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Adobe
AD0-E559 Exam
Adobe Marketo Engage Business Practitioner Expert
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| Topic | Details |
|---|
| Topic 1 | - Identify what happened to an asset using the Audit Trail
- Demonstrate the relevance of lead scoring in marketing and sales collaboration
|
| Topic 2 | - Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
- Outline the key decision points in defining the lifecycle model
|
| Topic 3 | - Explain the process to perform a quality check on any Marketo program
- Illustrate the benefits of the folder structure and naming conventions
|
| Topic 4 | - Given a scenario, locate where information is referenced
- Summarize the utility of Webhooks in Marketo and how they are used
|
| Topic 5 | - Demonstrate
- apply the correct configuration to Engagement Programs
- Identify CRM platforms with native Marketo synchronization
|
| Topic 6 | - Interpret the relationship between programs, channels, tags and period cost
- Explain the benefits of Global Assets and how to use them
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| Topic 7 | - Identify where a program or asset has been referenced with ‘Used By’
- Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
|
| Topic 8 | - Identify and apply the appropriate use of the PMCF
- Given a scenario, be able to investigate and assign the appropriate acquisition program
|
| Topic 9 | - Given an outcome of a campaign, determine how to set up a program to provide the best reporting
- Give examples of usage for different types of tokens
|
